Ferry Corsten runs a VIP campaign for his fans worldwide
WHAT: International DJ Ferry Corsten is teaming up with Flowd, the social network for music lovers, to fully immerse his fans in his residency at Sankeys Ibiza this summer. As well as using Flowd to reward people who attend his weekly Full on Ferry; Ibiza nights with the chance to meet with Ferry Corsten himself in the VIP area backstage, Ferry Corsten and Flowd will also be offering fans around the world a chance to win a VIP trip to Ibiza for the closing party.
The Full on Ferry campaign utilizes new campaign triggers in Flowd’s Frequent Fans marketing platform, which facilitates a random selection of one or many fans that perform a certain activity (campaign trigger). In this case, the campaign triggers are a check-in to Ferry’s Ibiza gigs and to follow Ferry on Flowd. The possibilities for creating engaging and interesting campaigns through Frequent Fans are practically limitless.
Ferry Corsten explains: “The Full on Ferry; Ibiza experience is set to be spectacular. It’s a great celebration for everyone heading out to Ibiza this summer, and I wanted to reward the people who come to Sankeys to see the events. Flowd’s campaign tools provide a great way of doing this.”
Marieke Pohlman, Brand & Marketing Manager at Dance Therapy adds: “We know that not all of Ferry’s fans will make it out to Ibiza to see it and wanted to extend the experience to all of them as well. Flowd offers the perfect tools to reward people who are at the show through location-based check-ins on their mobile, but also to engage with the fans across the world online. What better way to reward the most loyal fans than a VIP trip out to Ibiza for the closing party?!”
It’s not just Ferry Corsten that’s getting in on the Flowd action at Full on Ferry; Ibiza. Alongside Ferry Corsten, other top DJs and artists will be performing at the shows include: Sied van Riel, Bart Claessen, Lange, Solarstone and W&W, who are all actively engaging with their fans on Flowd already.
“Since launch Flowd has become known as THE social app for DJs across the world. Ibiza is obviously the mecca for DJs and clubbing fans worldwide, and we’re delighted to be partnering with Full on Ferry; Ibiza to bring this spectacular club night to life across the world,” said Tommi Laitinen, SVP, Flowd. “With our tools, artists and venues can truly engage with their fans at the events themselves and drive additional revenue for events through our campaign tools. Perhaps even more importantly, Flowd allows artists and venues to extend their events across the world online and through mobiles to increase the event’s impact and future success.”
HOW IT WORKS: This is a two-stage promotion for Full on Ferry; Ibiza using Flowd’s Frequent Fans platform. Once fans have downloaded Flowd and followed Full on Ferry; Ibiza there are two ways that they can participate depending on their activity.
1. Fans attending the Full on Ferry; Ibiza shows will be invited to check-in to the event through the Flowd application on their phones using Sankeys’ free WiFi connection. By checking-in to the event, fans can share their thoughts, photos and videos of the show directly with Ferry Corsten and other DJs. The DJs themselves can share their thoughts as well. Amongst everyone who checks in, one virtual backstage pass will be awarded at random to one fan. This fan will join Ferry backstage for a meet-n-greet VIP style.
2. Additionally, amongst every follower of Ferry Corsten on Flowd, one VIP trip to Ibiza will be awarded at the end of the summer season. One lucky fan will then be selected at random on 24th August to join Ferry Corsten and other DJs backstage in Ibiza for the closing party on 13th September 2011.
GET STARTED: Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store. Fans can find their favourite bands under Artists and get regular news, views and photos by following them. Fans can also discover more about artists’ upcoming gigs by clicking on Events on the artist’s profile, listen to their latest tracks and podcasts under Music.
By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. Flowd allows music fans to keep up to date with artists’ news and views, track and check-in to latest gigs and appearances and view photos and videos. Artists can also reward their fans for their loyalty through promotions and mobile coupons.