WHAT: Flowd, the social network for music lovers, announced today that another superstar artist has signed up to its Frequent Fans program. Popular trance DJ Alex M.O.R.P.H. will be using Flowd’s promotions program to engage with fans across social media for his performances this summer. Alongside his individual promotion, Alex M.O.R.P.H. has also set up his hugely popular weekly radio show, HeavensGate, to run a separate promotion for its Ibiza residency. Alex M.O.R.P.H. is the latest artist to use this program, which was pioneered through the collaboration with Sony Music Entertainment to promote Britney Spears’ new album across Europe.
HOW DOES IT WORK: Using Flowd’s Frequent Fans program, Alex M.O.R.P.H. will be debuting the new and unreleased track “Connected” on Flowd. All Alex M.O.R.P.H. Flowd fans will be sent a mobile coupon with which they can download this new track for free. Alex M.O.R.P.H. is the first artist to provide something as exclusive as an unreleased track through the system.
Accompanying the Alex M.O.R.P.H. promotion, the popular weekly radio show HeavensGate will be running a promotion through Flowd to accompany their residency at Studio Mambo in Ibiza. HeavensGate will be hosting live performances from top DJs including Judge Jules, Cosmic Gate, Ferry Corsten and John O’Callaghan throughout the summer, and fans who follow the shows through Flowd will be given a mobile coupon to download a free 5 track compilation from the best of HeavensGate’s shows.
WHY: Flowd’s Frequent Fans program allows artists to reward and deepen their relationships with their most loyal fans. Flowd also helps artists and their teams enjoy a direct marketing channel direct to their most dedicated fans.
“I already engage with thousands of fans on Flowd, but with tens of thousands of people attending my performances at festivals this summer, I felt that this was the perfect opportunity to use Flowd to deepen my engagement with everyone who hears me,” explained Alex M.O.R.P.H. “I’m excited to give back to my fans with a free track that they won’t be able to hear anywhere else and Flowd provides the perfect tools to do this.”
Woody van Eyden, host DJ of HeavensGate, continued “With thousands of fans being part of the live and online Ibiza performances by the HeavensGate team, we wanted to give something back to our most loyal fans. Flowd gives us the ability to do this, and so we’re excited to let people continue the party even after the sun sets on Ibiza.”
Tommi Laitinen, SVP, Flowd, added “Flowd’s Frequent Fans program brings huge value to artists and the music industry. Artists are beginning to embrace mobile social marketing to build their fan base and promote their latest activity. As artists take advantage of Flowd, the industry is recognising how useful our application is at building robust loyalty program tools.”
Key dates include:
25th June Raveline meets HeavensGate at Ruhr in Love, Germany
29th June Be @Space, Ibiza, Spain
2nd July Escape club, Swansea, UK
9th July Fuel, Bloemendaal, Holland
10th July HeavensGate LIVE from Mambo, Ibiza, Spain
10th July Judgement Sundays, Ibiza, Spain
15th July HeavensGate at Airbeat One
16th July Airbeat One Mainstage
29th July Ministry of Sound, London, UK
30th July Electronic Family Festival, Amsterdam, Holland
6th August HeavensGate meets Raveline floor at Nature One, Germany
7th August Nature One Mainstage closing set, Germany
13th August Soundtropolis, Poland
14th August HeavensGate LIVE from Mambo, Ibiza, Spain
GET STARTED: For more on the Alex M.O.R.P.H. promotion, see here. Download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store, or register online on http://flowd.com.