New York and Ft. Lauderdale (July 19, 2010) - Musicians are always looking for ways to increase their fan base. With MySpace's popularity teetering out and Facebook becoming overcrowded and cost-prohibitive on which to advertise, email marketing remains an effective and economical way for both artists and labels to reach a targeted group of potential fans.
Mi2N, the largest and oldest online music industry newswire, has partnered with Inside the Music Business (IMB) to introduce 'Music E-Blast,' an email marketing service allowing artists and labels to reach music fans of their particular genre. In conjunction with IMB's sister company Local Adzine, Mi2N is now offering email campaigns reaching 25,000 genre-specific fans to help promote everything from music releases to events & tours. 'Music E-Blast' can reach fans of virtually every genre of music, including Country, Rock, Hip Hop, R&B, Dance/Electronica, Jazz, Classical, and Folk-Americana to name a few.
Mi2N and IMB also announced that Oseao Media Group, a digital music distributor, licensing and publishing company, would be the first affiliate partner, offering 'Music E-Blast' and other Mi2N PR marketing packages to its artists and labels.
"For musicians, Music E-Blast is like shooting a bull's-eye," says IMB Founder and President Eric Kline. "They can take their message and directly reach people who already have a proclivity to want to check them out."
Next to music video and radio, 'Music E-Blast' is a great play for an artist to reach 25,000 potentially new fans. The people who are emailed have already identified themselves as fans of your genre. Whether it's a press release announcement of an EP or CD release, a tour, or just a continuing effort to increase followers and fans, Music E-Blast, has enormous potential.
"While email marketing has been part of corporate and small business marketing's arsenal for years, the independent music community has largely missed out on its potential," noted MusicDish President Eric de Fontenay. "Email marketing is not just a great way to reach your fans, but it can be particularly effective when used in conjunction with social media marketing."
Kline says the service can be expanded to reach millions of fans. "We have music databases with millions of subscriber email addresses in most of the major genres. We can reach a broad range of people around the country or we can target it to a specific city or state. There are amazing opportunities for artists to use the service."
For more information on 'Music E-Blast': visit http://www.mi2n.com/services/mi2n_IMB.php3 or www.InsideTheMusicBusiness.com
Mi2N (Music Industry News Network) is the largest online daily newswire serving the music industry. Since 1998, Mi2N has kept professionals worldwide informed on the latest developments shaping their sector by covering nearly every facet of the industry, from new business models and technological innovations to up-&-coming artists and emerging trends. Through its Mi2N Music PR service, it has become a leading PR resource for major and independent music companies around the world.
About Inside the Music Business
Inside the Music Business (IMB) is a brand of products, services and events created in 1999 by Producer/Director Eric Kline (formerly Sr. Producer at the Box Music Network).
IMB produces mixers, seminars, radio shows, DVDs, newsletters and provides tools for success for record labels both large and small and is committed to providing access for the indie artist.
About Local Adzine
Local Adzine was created by Producer Director Eric Kline and enables musicians, businesses and others to reach an active, targeted audience by category or geo-targeted area. With each email blast, Local Adzine provides tracking - giving you a way to definitively determine your return on investment.
Local Adzine and its data partners have more than 65 million people in its online network. These email lists are geo-targeted by city, state and zip code, and is 100% permission based, double opt in - No spam.